Understanding Vector Graphics and Its Importance in Brand Building

Images have become an important part of many modes of communication. Since the rise in the use of social media platforms images are garnering more and more attention from their users. While images can benefit your business or brand exponentially, distorted or dull images can also act as a bump in the road to conveying the message of your brand. Enter Vector Graphics to save the day!

You might or might not have heard of “vectors” before. Vectors play a significant role in maintaining the quality of your image and hence benefit your brand in the long run. So without further ado, let’s get to know more about what vector graphics are and what platforms they can be used for.

What are Vector Graphics?

Vector Graphics are created by using mathematical formulae to draw out your creations. These mathematical equations are converted into points that are connected by lines or curves, often known as vector pathways, and they comprise all of the many shapes shown in a vector graphics.

This enables vector drawings to be scaled to any size while maintaining image quality and modest file size. Vector file types include .svg, .cgm, .odg, .eps, and .xml.

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As you can see from the example while making the changes in the size of the image the quality did not change. That’s the beauty of Vector Graphics!

What is Vector Graphics used for?

Vector Graphics can be used for several purposes, the most popular of which are marketing campaigns. As graphics are an important part of brand recognition, vectors are widely used to maintain the quality of the images.

Here are some of the examples where Vector Graphics can be used,

• Illustrations
• Logos
• Websites
• Branded merchandise
• Email campaigns
• Billboards
• Printed ads
• Signs

Illustrations

Whether you need to create an image for your business or personal brand, illustrations are the best way to represent your message artistically. And with Vector Graphics those Illustrations look clean and professional and can be used on many online and offline platforms.
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Logos

A brand is recognized by its logo. Logos can be the shortest and easiest form of marketing and by which your products and services can be distinguished among the others. In short, a logo is a sign of trust between a business and its customers. Hence, it is very important to keep a distinct and recognizable logo for brands.

Websites

The pages of your website play a vital role in the marketing funnel. The better the quality of your landing page the easier it becomes to reduce the bounce rate and gain more sales. And as the quality of images does not degrade the images look good when viewing them on any device.

Branded Merchandise

If you want to create branded items for your company, vector images are the way to go. Your design can be enlarged to fit on larger products such as t-shirts and mugs, or shrunk down to fit on smaller goods like pens and keychains.

Email campaigns

The best way to get good results from email marketing is by using quality images that lead to clicks. Not many people read the entire mail and hence good images in the mail can make it better and easier to understand.

Billboards

With vector graphics, you can easily skim through billboards as you walk by. The pictures can take up the whole space and still look crystal clear on a massive billboard highlighting your brand and attracting the eyes to your business.

Printed ads

You can find a tonne of printed adverts by flipping through magazines or brochures. All of them are designed using vector graphics. And since, many times the ad placements are not predetermined, with vector graphics nothing would hurt the quality.

Signs

If your business has an offline location, signs are how your customers will reach you. It must be used to create open and closed signs, yard signs, banners, and floor decals. If not, it might be difficult to understand the text of the sign.

Now that you know the importance and uses of vector graphics, get started by putting them to work for your business. As quality attracts users it becomes much easier to get leads and do better with your resources using vector graphics.

That being said, All the best with your ideas and creativity.